The London Book Fair: Literature goes global in the digital age

Almost 2,000 exhibitors and more than 16,000 publishing professionals, 40% of them based abroad, turned out for the la 42nd annual London Book Fair (LBF), which ran from April 15 to 17, 2013.

Members of the De Marque team were in London for a third straight year, following their attendance at various other book fairs, including Frankfurt in November 2012 and Paris and Bologna in March 2013.

Digital was prominent at this year’s LBF, and De Marque was centrally positioned in the de Livres Canada Book stand.

De Marque’s president, Marc Boutet, saw the trip to London as an opportunity to take part in the Digital Minds Conference: a full day of speaker presentations, debates and seminars on what the advent of digital means for the future of publishing content. This meeting, held in advance of the Fair, is highly sought out by the key players in the book trade, since, among other things, it provides attendees with a forum for sharing their opinions on the newest technological developments and on changes to come.

London Book FairAlthough ebook sales have slowed down in some markets since early 2013, forecasts remain highly optimistic. The number of digitized works also continues to grow and the major players have embarked on price and technological innovation wars.

Nielsen BookScan and Kantar Worldpanel also report that “[consumers] who bought their first e-book in January 2012 went on to buy significantly more books than in 2011”.

The digital transformation of the books market continues apace, and De Marque’s team remains vigilant in following this progress so the company can maintain its position as a global leader through Cantook, its ebook distribution platform.


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