How To Take Advantage of Christmas Sales – Day 2

Advent Calendar - day 2Since we’re in the Holiday spirit, we have decided to offer you an Ebook Marketing Advent Calendar, where we will post daily tips on how to maximize your digital book sales in this season of e-reader and tablet gifting. Join us for a new one every day!

Day #2 Tip – Document all possible metadata

An ebook which is only listed with a title, an author and an ISBN breaks our hearts because it doesn’t give readers a true incentive to purchase the title. So go ahead and fill out all the metadata you can: long and short descriptions, classifications, collection and/or series, and so on.

It is also possible to add all sorts of useful information in the AUTHOR section, such as the author’s Facebook page, his/her web site, a biography, a picture… don’t hold back!

We can’t say it enough: the more information and metadata you supply with your titles, the easier your title will be to discover.

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