How To Take Advantage of Christmas Sales – Day 16

imagesSince we’re in the Holiday spirit, we have decided to offer you an Ebook Marketing Advent Calendar, where we will post daily tips on how to maximize your digital book sales in this season of e-reader and tablet gifting. Join us for a new one every day!

Day #16 Tip – Think of the online customer!

Previously, we talked about the importance of metadata and of putting your titles up for pre-orders. But are your ebook’s descritpions or summaries simply cut-and-paste copies of your back-cover texts? If so, you may want to re-think your strategy. Online customers need to be attracted by your descritpion, so be creative. Write with the buyer in mind, give your text a good revision. We will never say it enough: in the digital world, you have to stand out.

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