How To Take Advantage of Christmas Sales – Day 12

imagesSince we’re in the Holiday spirit, we have decided to offer you an Ebook Marketing Advent Calendar, where we will post daily tips on how to maximize your digital book sales in this season of e-reader and tablet gifting. Join us for a new one every day!

Day #12 Tip -Take advantage of Amazon’s strengths

Each reseller has strengths and weaknesses. Using their strengths to your advantage is the best way for your ebooks to have a better chance to make an impression. For Amazon, the customer is king, so here are three tips on which you should focus:

  1. Participate in Amazon’s various deals 
    For example, if you have a book series, it could be a good idea to offer the first title of the series for free, or for 99 cents. Keep in mind that your contract may require you to offer this price at other resellers as well (and remember tip #5!).
  2. Use pre-orders
    When you deliver your titles, you can specify a later release date. By doing so, your title will instantly be available for pre-order at Amazon. It’s a great way to enhance your visibility, not to mention that preorder sales are compiled with first-week sales, so you stand a better chance of being featured as a bestseller!  Lors du dépôt de vos titres, vous pouvez indiquer une date de sortie ultérieure.
  3. Use trending keywords
    Amazon regularly creates new categories in response to search terms linked to characters, themes, and so on. Fill your keywords metadata with these categories at will.

Don’t hesitate to contact our team to get the most out of each reseller’s advantages!

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