Frankfurter Buchmesse: an experience to live!

Close to 7,300 exhibitors from 100 countries, 281,000 visitors, five days of intensive activity, dozens of appointments booked once every half-hour back-to-back, countless kilometers covered between booths and pavilions… and people, lots of people: That’s what the Frankfurt Book Fair – the publishing industry’s largest international event, held this year from October 10 to 15 – is all about.

De Marque had a space in the Digital Innovation Hot Spot, located in Hall 8. Despite the crises currently prevailing in Europe, the Frankfurt Book Fair was a whirlwind of activity! These are exciting times in the digital publishing field, which is brimming with opportunities to expand the Cantook international network. Marc Boutet, President of De Marque, gave a talk that was much appreciated by his audience.

To view his presentation, click on ici.

The proliferation of distribution platforms, services and promotion tools is creating some confusion among publishers, many of whom are unfamiliar with them and feel somewhat disoriented by the various possibilities at their disposal. What’s more, the new content enrichment tools—especially those supported by HTML5 and EPUB3—will take ebooks to a whole new level through the ongoing integration of multimedia elements.

All of this reinforces Cantook’s positioning, which offers more than just an (excellent) distribution platform! De Marque catalyzes the collective expertise and experience of an international, multilingual network of partners who share certain resources that enable them to deal with the challenges they face and to influence the publishing industry.


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