The benefits of simultaneous (print & digital) book launches

Every year, publishers invest a significant part of their budget into promotional activities related to new book releases. More and more publishers are deciding to launch their print and digital versions at the same time. As a matter of fact, our team recommends planning simultaneous print and digital launches; besides, it is a requirement from … [Read more…]

Canadian book buyers: increasingly "websocial"

BookNet Canada ran a study in the first half of 2012, to determine the evolution of book-buying behaviour (works in print) in Canada. In light of the growing importance today of ebook sales worldwide, BookNet will continue to track book buyers’ consumption patterns until December 2013. Characteristics of the typical book buyer The average buyer’s … [Read more…]