The most significant ebook-related news of August 2013

When we first created this blog, we had decided that its main objective would not only be to share knowledge and expertise, but also to reflect on the challenges the ebook industry faces. This is why I’ve decided to share with you a short list of the most noteworthy ebook-related news, compiled into a monthly … [Read more…]

Why bother about book discoverability?

“Discoverability” has been one of the hottest buzzwords in the ebook industry for the last few months. Attention paid to this concept stresses a new challenge for any publisher: How to make their books stand out among all other offerings out there and increase their visibility? The Web can provide many potential solutions to this … [Read more…]

How to set the sales price for an ebook in a foreign market

In a previous post, we wrote that opening up multiple sales channels is one of the key factors for success in ebook marketing. Before you can sell in more than one territory, you need to set your sales price. This is an essential element of your marketing strategy. You have undoubtedly become an expert on … [Read more…]